Guido Helmerhorst helps to reach business objectives while maximizing employee experience and engagement. In this time of change, with rising technology and a demanding workforce this challenge is pertinent. Guido connects (technical) innovations and concepts like design thinking, serious gaming and gamification, he (helps) craft and design solutions that balance the objectives and drivers of both business and those of the individual. Within Air France – KLM Guido was and is the initiator, (co)creator and (creative) director of various meaningful experiences in areas ranging from Human Resources, safety, employee mobility, collaboration, training and operational management.