How sustainable is your competitive advantage in the times of great change. How should leaders think about strategy and what can HR do about it? Is Innovation an answer to the problem? Innovation is a core capability that firms need to sustain competitive advantage and grow. It is a skill that can be learned, practiced and mastered. It can be made a part of a firm’s culture. But doing this is hard. It requires openness to disciplined experimentation and uncertainty. It requires looking at customers and markets in new ways. It requires an ability to simultaneously scale today’s business model while directing resources to discover tomorrow’s. Most of all, it requires a willingness to challenge the assumptions that may have made the company successful in the first place. Delegates will get a perspective where they will be exposed to an idea that innovation is not just a capability but also a way of managing business.
