This session discusses the unconventional HR approaches at Tanfeeth and how the business has benefitted from them. Tanfeeth's CEO will showcase how they use a scientific approach applying analytics to test and challenge HR thinking. You will hear examples on how Tanfeeth is challenging notions of “HR norms” including standardisation and the successful (and unsuccessful) new approaches they have taken in HR and the lessons learnt. Suhail will inspire HR leaders within the region to push beyond HR norms and discover new and different ways to approach HR practices and strategy.