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Tuesday, November 17 • 10:00 - 10:45
When Employees Become Brand Advocates
Your team is your greatest untapped resource for promoting of your brand. It can be very difficult to reach out to your internal market efficiently and to stay ahead of the competition whilst working in HR. That is why it can be very valuable to turn your employees into brand advocates, raising the value of your (social) HR strategy. All it requires is a little training and a solid support strategy so you can find the best way to recommend your brand, remember that it can potentially reach thousands daily through word of mouth. This session uses the playful learning concept to focus on the key steps to a happy and successful workforce full of HR and company brand advocates.

Speakers
avatar for Rawan Albina

Rawan Albina

New to HR
For more than ten years in multinationals like TetraPak and Nestlé, Rawan accrued a track record of achievement in business objectives and targets. She led cross-functional teams and guaranteed buy-in on sales and marketing plans for multinational business units. Rawan spearheaded... Read More →
avatar for Nicole Dominique Le Maire

Nicole Dominique Le Maire

CEO, New To HR
Nicole Dominique Le Maire is the proud CEO of The People Engine Ltd. with the brands New to HR, The Female Leader and Human Resources Global, she is an internationally recognised HR leader (revolutionary). Nicole is an expert in leading people-based activity from a strategic and operational... Read More →


Tuesday November 17, 2015 10:00 - 10:45
Seminar Room 1